What my colleagues say about me
“I worked with Roberto for a couple of years on several complex projects. Whenever I needed help with clearly communicating with customers or colleagues, I could always count on Roberto. Roberto is not only an excellent copywriter and editor, he works quickly! So, in times of urgency, Roberto was my go-to person for help. Roberto would be an excellent addition to any team!”
- Laura Jacob, Senior Director, Content Development
“I’ve had the pleasure of working with Roberto at Sonosite. Roberto has an excellent ability to take a complicated technical subject like medical procedures, and synthesize content that is digestible and easy to consume for blogs, emails, and social media. His eye for discerning necessary content and cutting redundancies is absolutely paramount in creating marketing collateral. What I particularly admire is that he avoids writing buzzwords or clichés, which helps keep our copy interesting and to the point. He joined the team during a busy season, but was able to produce work immediately and work well with other’s in the group. Any marketing team would be lucky to have Roberto, his poise, and humor.”
- Jayson Wong, Sr. Marketing Professional
“Roberto is a truly exceptional copywriter. During our time together at Fujifilm, Roberto managed all internal and external communications for our global organization - never once missing a deadline, regularly providing progress updates to stakeholders, and adhering to strict FDA guidelines without exception. Whether crafting memos from our President, creating compelling copy to promote new products, producing monthly newsletters, or developing global health stories for our widely read blog, Roberto always ensured that content was relevant and engaging for the target audience while also being strategically optimized for search engines to maximize reach.
Through the development of robust copy standards, Roberto maintained global brand consistency and messaging alignment with the organization's vision, mission and core values. Roberto regularly interviewed physicians around the world to provide visibility to healthcare initiatives that could be leveraged by others to improve patient care, reduce costs, and increase efficiency. I would recommend Roberto without reservation - he is a delight to work with, never shies from a challenge, and he is a team player in every sense of the word.”
- Gina Raebel, Vice President Marketing
“Roberto has an amazing creative mind and is able to turn around content into incredible stories. It is a pleasure working with him. He's flexible and mindful of other cultures which really helped while writing content for our European marketing campaigns. He really understands how to capture the essence of the story while maintaining our brand copy guidelines. Together we've successfully published over 25 customer stories that received a ton of publicity.”
- Patricia Hamid-Borghaerts, Global Marketing Manager
“Roberto is a master of the English language and a champion of clear, concise copy. He's whip-smart, respectful, and a great listener. A great guy all around, and always seems to have a joke at the ready when the situation needs one. He'd be a great addition to any team. And boy does he know his beer.”
- Rebecca Joye, CD, Senior Copywriter
“I have been working with Roberto for 4+ years on the Microsoft Store team and he has always been reliable and a true team player. He can turnaround copy quickly while sticking to details and accuracy of copy guidelines. He is flexible and understanding of different stakeholder's when receiving feedback and will work with them patiently to ensure they're happy with the final copy. It has been such a pleasure working with him and I highly recommend him as he would be a valuable asset to any team!”
- Bellina Chin, Global Strategy & Ops Project Manager
“I had the pleasure of working with Roberto for a few months. Here’s what I discovered:
He has an encyclopedic knowledge of the processes and functions of his department.
He is the key connection among marketing, account management, design, and IT departments, and among off-site partners as well.
He uses his experience and keen insight to shut down problems before they arise.
He’s a talented writer who needs just a few words to turn a compelling phrase to drive consumer action.”
- Kevin Glasse, Copy, Strategy, Marketing, Advertising Leader
“I had the pleasure of working with Roberto as content operation specialists at the Amazon Appstore. Roberto dedicated himself to the project and never hesitated to volunteer his assistance where needed. He was consistently up-to-speed in the sometimes chaotic and always-changing environment. Roberto can meet quick deadlines and is very process oriented. Roberto enjoys and is excellent at trouble-shooting and making process improvements.”
- Beth Morden, Copywriting, Creative Direction, Brand Strategy
“Creative and analytical, Roberto strives for perfection and is determined to give customers and coworkers only the very best. His solid writing skills provide the balance for a managerial approach to processes, as he often worked with other teams to improve various aspects of our overall efficiency. With his fine attention to detail, he often pinpointed issues and concerns that other members of the team overlooked. For example, although his primary role was writing and editing, he would often act as a testing specialist as well, and catch issues that the dedicated specialists missed, always offering reproduction steps so that app developers could follow up and present the best possible products to our mutual customers.”
- Mireille Larkins, Writer, Editor, and Content Design Leader
“I had an excellent experience working with Roberto when Visible Technologies hired ideaLaunch to develop and manage a high volume of content for dozens of diverse web properties. Roberto communicated objectives clearly, gave prompt and constructive feedback, and helped our team navigate complex assignments. His cool demeanor, approachable personality, and commitment to quality made working with Roberto a highlight of my day.”
- Carolyn McKibbin, Website Manager and Editor
“Roberto exhibits core strength in his attention to detail and steadfast work ethic. His willingness to learn and provide valuable feedback to existing processes sped development and shortened SDLC's on numerous occasions.”
- Nicholas Ramirez, Digital Content Strategy
“After Roberto joined AMC, I quickly learned that I could rely on him to produce high-quality magazine articles and TV/radio/video scripts covering a wide variety of interesting subjects. He was never short of brilliant ideas for article topics and video plots, many of which were fully developed for release to AMC's thousands of readers and listeners. A generation of students in Taiwan was fortunate to have Roberto’s work as study material, and he was also a valuable asset to the international team of broadcasters and teachers who relied on his work to teach English in the classroom and on the air.”
- Patrick O’Boyle, Global Internal Communications
“In working directly with Roberto, I have found him to be extremely professional and always willing to contribute to our team's success. He continually puts the needs of our clients first to ensure each campaign succeeds. His attention to detail and follow-up is amazing and the work he produces is top-notch.”
- Anna Jones, Customer Success Leader
Some of the outstanding clients I’ve worked with:
