Hi, I’m Roberto Azula, your friendly neighborhood
copywriter.

I’m a senior copywriter, content manager, and hiking/cycling enthusiast. I’m here to make your copy pop, organize your content flow, and ensure your messaging resonates with your audiences. 

Some of the outstanding clients I’ve worked with:

WHAT I DO

I’ve been writing copy and managing content for 20 years and counting. If you need the job done right and on time, I’m the copywriter you’re looking for.

Your target audiences are smart, curious, and have a specific goal. My writing reflects that. I write simply and straight to the point. No glittering but meaningless phrasing, no ambiguous descriptions, no overselling your product or service. Your readers will appreciate that.

Featured Work

SonoInsites Customer Newsletter

The Seattle Times

A Year of Pandemic Special Section Promo

Sonosite

Emergency! DVD Product Page

Microsoft

Product Page for Bing Ads Broad Match

Amazon

Clean, Concise, Evocative

MY SERVICES

I write the copy that delivers your message loud and clear

Copy Editing & Proofreading

You have wonderful ideas to express, but the words keep getting in the way! I’ll clean up your copy and make your thoughts shine. 

Web Content

You only have moments to grab your target audience’s attention. My eye-catching headlines and straight-to-the-point value props will reel them in.

Print Content

I’ll make your message leap from the paper, whether it’s a publication ad, flier, billboard, or even a car door magnet.

Résumé Rescue

You’re searching for a better job, but your résumé keeps landing in the slush pile. I’ll help you build the epic career story recruiters look for.

Video Scripts & Radio Spots

Need a script for a radio announcement or instructional video? I create smooth, natural dialogue your talent can deliver with confidence.

Special Content Projects

Is your customer journey a minotaur’s labyrinth? Need to jumpstart your company’s blog? Need better sales collateral? Let’s find creative ways to ensure your words don’t get lost — literally.

What my colleagues say about me

  • "Whenever I needed help with clearly communicating with customers or colleagues, I could always count on Roberto. Roberto is not only an excellent copywriter and editor, he works quickly!"

    — Laura Jacob, Senior Director, Content Development

  • "Roberto has an excellent ability to take a complicated technical subject like medical procedures, and synthesize content that is digestible and easy to consume for blogs, emails, and social media."

    — Jayson Wong, Marketing Automation Professional

  • "Whether crafting memos from our President, creating compelling copy to promote new products, producing monthly newsletters, or developing global health stories for our widely read blog, Roberto always ensured that content was relevant and engaging for the target audience."

    — Gina Raebel, VP Marketing at Braces on Demand

  • "Roberto is a master of the English language and a champion of clear, concise copy. He's whip-smart, respectful, and a great listener. A great guy all around, and always seems to have a joke at the ready when the situation needs one."

    — Rebecca Joye, CD, Senior Copywriter

  • "Roberto can turnaround copy quickly while sticking to details and accuracy of copy guidelines. He is flexible and understanding of different stakeholder's when receiving feedback and will work with them patiently to ensure they're happy with the final copy."

    - Bellina Chin, Global Strategy & Ops Project Manager

  • "He’s a talented writer who needs just a few words to turn a compelling phrase to drive consumer action. He uses his experience and keen insight to shut down problems before they arise."

    - Kevin Glasse, Copy, Strategy, Marketing, Advertising Leader

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